As of 2024, 22% of the world’s population, or approximately 1.6 billion people, are living with some form of disability. Further to that, the boomers generation, which has more and more mobility concerns, control approximately 52% of the United States $156 trillion in total wealth, despite comprising only about 20% of the population.
The global disability market is valued at over $18 trillion in spending power, in North America and Europe alone, individuals with disabilities control over $2.6 trillion in disposable income.
Embracing accessibility is a strategic advantage. Accessibility can fuel customer satisfaction and brand loyalty, leading to higher customer retention and word-of-mouth referrals. Businesses that prioritize accessibility and universal design open new revenue streams and enhance brand value, as they improve the experience for all consumers
Aside from direct spending the disability market significantly
influences purchasing decisions within families, friends, and
caregivers who prioritize accessible and inclusive products and
services.
Research from the Valuable 500 highlights that 54% of
disabled consumers are more likely to support brands that
authentically represent and include disability, demonstrating that
accessibility efforts have a ripple effect that drives loyalty and
preference among broader consumer groups.
As of 2024, 22% of the world’s population, or approximately 1.6 billion people, are living with some form of disability. Further to that, the boomers generation, which has more and more mobility concerns, control approximately 52% of the United States $156 trillion in total wealth, despite comprising only about 20% of the population.
The global disability market is valued at over $18 trillion in spending power, in North America and Europe alone, individuals with disabilities control over $2.6 trillion in disposable income.
Aside from direct spending the disability market significantly
influences purchasing decisions within families, friends, and
caregivers who prioritize accessible and inclusive products and
services.
Research from the Valuable 500 highlights that 54% of
disabled consumers are more likely to support brands that
authentically represent and include disability, demonstrating that
accessibility efforts have a ripple effect that drives loyalty and
preference among broader consumer groups.
Embracing accessibility is a strategic advantage. Accessibility can fuel customer satisfaction and brand loyalty, leading to higher customer retention and word-of-mouth referrals. Businesses that prioritize accessibility and universal design open new revenue streams and enhance brand value, as they improve the experience for all consumers
